The first ever Toronto Plus Size Fashion Show (TPSFS) was held on a beautiful Saturday afternoon in the heart of downtown Toronto at The Addisons Residence. The popular lounge-meets-club located on Wellington Street West boasts a gorgeous patio that served as the backdrop for the show.
The show was the brainchild of Josiane Laure Modjom (pictured above), also known as Malia Indigo, Founder and CEO of Malia Indigo Corporation, a platform for plus size models and fashion professionals. ‘Professionals’ includes: models, designers, make-up artists, bloggers and fashion brands that cater to the plus size market. Malia Indigo recognized a gap in the fashion industry for plus size fashion professionals and launched the company to create opportunities for exposure and collaboration for its members.
As mentioned in an earlier post, the plus size market is growing but the retail sector is currently not adequately meeting the needs of this customer. Many clothing designer brands, particularly in the luxury category, do not cater to sizes over 12 or larger shoe sizes and wider widths. This creates a gap (or opportunity) for companies to start taking this segment of the market more seriously.
TPSFS showcased five clothing and accessory designers: Elle Made Well, SuzyQ Jewels, Plus Marche, Pursed Boutique and SexyPlus Clothing. Models came from the various parts of Canada, France and the U.S. to walk in the show.
Elle Made Well showcased a line of glamorous day wear proving that curvy girls can look sexy and classy in body conscious styles.
SuzyQ Jewels' ‘glamorous boho’ inspired collection included sequined dresses, lace, eclectic prints, flowing capes and unique statement jewellery that reminded me of some of the quirky-meets-glam outfits worn by Carrie Bradshaw on iconic TV show Sex and the City.
LIASH debuted its first plus size collection, Plus Marche, with linen and organic cotton tunics, dresses and flowing trousers that fit in perfectly with the summer afternoon garden party theme of the show.
Pursed Boutique presented a collection of stylish and unique pieces that expressed versatility, functionality and style...everything one looks for in arm candy!
SexyPlus Clothing certainly lived up to its name! Models sashayed down the runway in a variety of ensembles including a rose bloom fit and flare dress, perfect for afternoon tea in a beautiful garden, off-the-shoulder dresses and my favourite (shown below), a paneled three-quarter sleeve shift dress with choker-inspired detailing at the neckline. It goes to show...sexy knows no size!
The show also featured guest model and cancer survivor Cathy Vais seen below wearing a SuzyQ design. Proceeds from the show were donated to the Canadian Cancer Society.
Congratulations to Malia Indigo on a fabulous show! Special thanks to event planner Roxane Klavir of RDK Events & Communications, Ophilia Alleyne fashion show coordinator and motivational speaker and performer, the show's MC, Kat Leonard (pictured on the red carpet above) for making the event such a success!