The Summer heats up with Startup Fashion Week Toronto's Preview Party!

Now in its fifth year, Startup Fashion Week (SFW) Toronto held its Preview Party at the contemporary and sophisticated Spaces Queen West in the heart of Toronto’s artistic hub. Hosted by SFW Founder, Jodi Goodfellow (seen above), the event featured two up-and-coming Canadian designers who provided guests with a ‘teaser’ of their collections.

Vesika Pisces designer, Michelle Samantha Walmsley (below second from right) presented pieces from her resort and swimwear collection. Walmsley, an alumnus of the SFW program, sources natural, organic and recycled fabrics and produces custom made and ready-to-wear pieces for her clients. The models reflected a diversity of body types and multi-cultural backgrounds that made the Vesika Pisces brand reflect an accessibility and individuality that appeals to today’s fashion marketplace. The full collection can be seen at

The second designer, Lore Collective, highlighted pieces that were understated and elegant featuring caramel hued dresses with distinctive details defining everyday dressing with ease and style. For more information please visit

Party attendees also had the opportunity to mingle with the designers and make connections with other style-minded guests. I met up with a few...

Stunning Toronto based model Jackie McRae(above centre) was accompanied by her equally beautiful mother Noriko Oyama (above right), owner of online boutique . The website features edgy and unique designs as well as classic staples that are a must have in every fashionistas wardrobe.

The much beloved stylist and supporter of the Toronto fashion industry, Julia Gignac (above right) added grace and elegance to the evening.

The support shown by Toronto's fashion, marketing and media community at the SFW Preview Party really is a testament to this fair city's gift for encouraging and celebrating new talent.

SFW Toronto 2018 will take place from Oct 15 - 19. The events will include an exclusive Designer Dinner on Oct 15, Media Launch / Opening Party on Oct 16, Business of Fashion Conference on Oct 17, Gender & Fashion Forum on Oct 18 and Runway show on Oct 19. For more information, please visit their website at

Launched in 2014 Startup Fashion Week (SFW) provides Canada’s emerging designers, models and entrepreneurs with the opportunity to develop and present their talent through various programming educational events and showcase opportunities. The success of SFW in Toronto has led to the expansion of SFW to Montreal in 2016 where it hosted its first event and now continues to expand annually.

Photo Credit: Zahid Mahmood

#startupfashionweek #citysophisticate

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