SFW Toronto...a Celebration of Fashion, Innovation and Entrepreneurship

Startup Fashion Week hits Toronto (SFW Toronto) with a burst of glamour, sass and attitude! This week SFW Toronto celebrates the budding fashion and emerging style icons of the future.

The Spaces Queen West loft-like space played host to the Media Launch and Opening Party. Fashion designers, models, writers, influences, photographers and fashion lovers came together to mix and mingle and get a taste of things to come over the course of the week.

SFW Toronto, brainchild of founder Jodi Goodfellow (below, second from left), has become an important vehicle for entrepreneurs in the formative stages of launching their fashion businesses. In recent years, SFW has expanded to Montreal. SFW Montreal's Assistant Producer Nikole Mutombo (below third from left) flew in to Toronto to participate in the week of events.

Guests included lingerie designer Christina-Mariia Tsoklan (below far right), who both designs and models her collection Christina-Mariia. The pieces are inspired by the Renaissance period and are skillfully constructed using such sumptuous fabrics as Italian silk and Chantilly lace.

Footwear designer Maria Ferreyra’s line, Aristocracia, offers shoe addicts an array of glamorous yet comfortable footwear, hand crafted in Buenos Aires. The collection of slides, mules, boots, loafers and sandals are made of genuine leather and include unique design elements and embellishments. Block heels, wedges and flats make the shoes an easy way to add flair to every day outfits.

One of the most breathtaking designs on display was a one-of-a-kind Asian inspired ensemble created by designer Gigi Wang (below right). It definitely left me wanting to see more. Her collection will be part of the runway showcase held on Friday to close out the week.

Party attendees were also able to sign up for the new networking app Cast Meet Crew that allows artists in film, fashion, theatre and music to connect.

The affair certainly set the perfect tone to commence a week of inspiring events intended to promote promising new talent, celebrate collaboration and stimulate discussion on the art of the possible…fashionably speaking.

To find out more about SFW Toronto and SFW Montreal, visit https://startupfashionweek.com

Photo Credits:

Zahid Mahmood

Jim Orgill

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