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Bübl x David Dixon Clearly Spotlights Osteoporosis

February 7, 2019

Against the backdrop of the Royal Ontario Museum (ROM), David Dixon presented his collection Bübl  in partnership with Osteoporosis Canada. Osteoporosis is a disease that slowly, quietly weakens bones, often going undiagnosed – even when it breaks them. Osteoporosis is caused by low bone mass and the weakening of bone, which can lead to increased risk of fracture. 2 million Canadians are affected by the disease and at least 1 in 3 women and 1 in 5 men will break a bone due to osteoporosis in their lifetime


In a fortunate stroke of serendipity, the runway show was held adjacent to the ROM entrance that houses the giant Futalognkosaurus dinosaur, a giant long-necked sauropod. One of the biggest animals to have ever walked the earth, he stretches 110 feet long and weighed as much as ten elephants. The bones date back over 88 million years.



Through his collection, Mr. Dixon, in his words “…wanted to make the invisible, visible.” Using bubble wrap as a key component of his garments, the designer wanted to symbolize protection of the fragile bones of someone living with osteoporosis. Other details included prominent ‘skeletal’ accents featured around the collar and as corsetry and prints that depicted x-rays of bones.






The Bübl collection partnership with Osteoporosis Canada is only one of the examples of David Dixon’s commitment to using his public platform to bring attention to important issues and causes. Using fashion as a conduit to bringing ideas and information to the forefront is something he believe can facilitate as a designer.


As a guest at the show, one could feel the warmth, humility and generosity of spirit that Mr. Dixon embodies, as it was as clear as the bubble wrap garments he created.


Photo credit:  Jack Hathaway

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